Bad Bunny Debuts Adidas BadBo 1.0 Sneakers at Super Bowl Halftime Show

Bad Bunny took the Super Bowl LX halftime stage at Levi's Stadium in Santa Clara, California, on Sunday night, wearing his new signature Adidas sneakers called the BadBo 1.0. The Puerto Rican artist debuted the all-white colorway during his set, which drew millions of viewers worldwide. He shared the spotlight with guests Lady Gaga and Ricky Martin, turning the performance into a celebration of Puerto Rican culture and music.

Background

Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has built a huge following over the years with his mix of music styles and bold presence in entertainment. He has won six Grammy Awards and many Latin Grammys, including five more in 2025 that brought his total to twelve. His tours break records; one recent residency in Puerto Rico sold nearly half a million tickets over 30 shows, with an extra date added because fans wanted more. That final show streamed live on Amazon Music and became the most-watched single-artist performance on the platform.

He topped Spotify's global streaming list for three years in a row from 2020 to 2022. Bad Bunny made history as the first Spanish-language artist nominated in the top three Grammy categories: Album of the Year, Record of the Year, and Song of the Year at the 68th Annual Grammys, with six nods overall. His NPR Tiny Desk concert holds the record for most views in the series, and he was the first Spanish-language act to headline Coachella.

Outside music, Bad Bunny influences fashion and film. He co-chaired the Met Gala, appeared on Vogue Italia's cover, and worked on campaigns for brands like Calvin Klein. He starred in movies with directors Darren Aronofsky and Adam Sandler, and hosted Saturday Night Live while performing, returning for its 50th anniversary special.

His partnership with Adidas Originals started earlier and focuses on self-expression. The brand, known for sportswear since 2001, draws from its history in athletics and street culture. Bad Bunny's line reflects his idea that people can define themselves without limits, inspired by his own path of breaking boxes others tried to put him in.

Key Details

The Super Bowl LX halftime show, sponsored by Apple Music, happened during the game between two teams at Levi's Stadium. Bad Bunny centered his performance on his Puerto Rican roots, with dancers in white outfits and scenes like a wedding that led into songs. Lady Gaga joined him for a Latin version of her song 'Die with a Smile' with Bruno Mars. She sang after the wedding part of the show, which fit the song's theme of sharing life with a loved one. Bad Bunny then came on stage with her, moving into 'Baile in the Nobel' with dancers around him.

Ricky Martin also appeared, singing 'Lo Que Pasó, Pasó' from Bad Bunny's Grammy-winning album. The set mixed high energy tracks and tributes to his home culture. Before the show, Bad Bunny spoke at a press conference on February 5 about what the event meant to him.

"I'm excited, but at the same time, I feel more excited about the people than even me. My family, my friends, the people who have always believed in me. This moment, the culture, that's what makes these shows special." – Bad Bunny

The BadBo 1.0 sneakers stood out during all this. The white pair Bad Bunny wore marks the first global release of this model. It has a bold shape with clean lines, made as a blank canvas for people to express themselves. The shoe sells for $160 and became available worldwide today at 10 a.m. EST on adidas.com/badbunny, the CONFIRMED app, and some stores. Demand spiked right after the performance, with many sizes selling out fast, but others remain in stock online.

Performance Highlights

Bad Bunny's set lasted about 13 minutes, standard for halftime shows. He opened strong, building to guest appearances that surprised fans. The white sneakers matched the dancers' outfits, making them a focal point under the stadium lights. The performance celebrated Latin music's rise, with Bad Bunny as a key figure pushing it forward.

What This Means

Bad Bunny's choice to wear the BadBo 1.0 turned the halftime show into a launchpad for the shoe. With over 100 million viewers typical for Super Bowl halftime, the exposure reached far beyond music fans. Sales jumped immediately, showing how his platform drives consumer interest in fashion tied to his image.

The debut fits Adidas Originals' push into lifestyle products that blend sports heritage with artist collaborations. Bad Bunny's role elevates Latin artists in global brand deals, following his work with other big names. For fans, the shoes offer a way to connect with his message of freedom and reinvention.

In music, the show reinforces Bad Bunny's spot at the top. Bringing out stars like Lady Gaga and Ricky Martin highlights collaborations across genres and generations. It also spotlights Puerto Rico's influence, as Bad Bunny often uses his success to honor his roots.

The quick sell-outs mean resellers may list remaining pairs at higher prices soon. Adidas plans more colorways and releases in the BadBo line, building on this launch. Bad Bunny's 2026 schedule includes more tours and projects, keeping his momentum going.

This event comes amid his ongoing record-breaking run. His highest-grossing tour ever sold 2.4 million tickets across 81 shows for $435 million, topping Barclays Center records previously held by Jay-Z. The Super Bowl spot adds another layer to his career, blending music, culture, and commerce on one of the biggest stages.