Newspaper page showing daily horoscopes for zodiac signs under starry skyPhoto by Pavel Danilyuk on Pexels

Newspapers like the Chicago Sun-Times and USA Today published horoscopes for Saturday, January 17, 2026, providing daily guidance for each zodiac sign. These columns appear in print and online, focusing on themes like abundance, luck, and personal events for readers checking their stars this morning.

Background

Horoscopes have filled newspaper pages for decades, starting as short columns in the early 1900s. They grew popular in the 1930s when writers began offering one prediction per sun sign in a standard 12-paragraph format. This setup made them easy to read and apply to anyone born under a sign. Today, they show up in major papers, local dailies, and websites, often in the entertainment section.

Papers trace this practice back to astrologers who studied star positions to forecast trends. Early versions came from figures like Dane Rudhyar, who pushed the idea of sun-sign personalities—think bold Leos or thoughtful Virgos. Over time, horoscopes moved from magazines to daily news, keeping a spot even as print readership shifts online.

In the U.S., outlets like the Chicago Sun-Times have run them for years, sometimes by writers like Christopher Renstrom. They blend general advice with timely themes, pulling in readers who check them first thing. Studies show these columns use simple, broad language to feel personal, helping them stick around in modern media.

Key Details

Today's horoscopes cover all 12 signs with notes on opportunities and challenges. The Chicago Sun-Times edition for January 17 highlights daily shifts based on planetary moves. USA Today matches this with its own take, while sites like YourTango point to four signs—Aries, Taurus, Gemini, and Cancer—set for big luck and wealth today.

Predictions by Sign

Aries readers might see bold actions pay off in work or money matters. Taurus could find steady gains through patience. Gemini faces choices in relationships, with talks leading to clarity. Cancer gets emotional support from friends. Leo pushes creative projects forward. Virgo sorts details in health routines. Libra balances social plans carefully. Scorpio digs into hidden family issues. Sagittarius explores new ideas or trips. Capricorn builds long-term goals step by step. Aquarius networks for fresh starts. Pisces trusts gut feelings in dreams or art.

These notes draw from moon phases and planet alignments on January 17. Writers stress positive outlooks, like abundance for lucky signs. Yesterday's Friday readings from the same papers set the stage, with some carrying over into today.

"Horoscopes use vague statements that fit many lives, making readers feel seen." – Media researcher on astrological columns

Astrologers follow rules for accuracy, like using exact birth data when possible. For daily columns, they rely on sun signs alone, keeping things broad for mass appeal.

What This Means

Readers use these horoscopes to start their day, checking for reassurance on jobs, love, or health. For four signs, promises of luck could spark more confidence in decisions today. Papers keep publishing them because they boost page views and hold loyal fans.

The format shapes how people see their week, with broad words letting anyone nod along. Some turn to them for fun, others for real direction. As media changes, horoscopes stay steady, now online too, reaching global audiences. Interest spikes on dates like today, when multiple outlets align on themes of growth and chance.

Author

  • Amanda Reeves

    Amanda Reeves is an investigative journalist at The News Gallery. Her reporting combines rigorous research with human centered storytelling, bringing depth and insight to complex subjects. Reeves has a strong focus on transparency and long form investigations.