Love Island USA Tops Streaming Charts as 2025’s Most-Watched Original

Peacock's Love Island USA season 7 took the top spot as the most-watched streaming original TV season of 2025. The show racked up over 18.4 billion minutes viewed during its six-week run that started on June 3, 2025. This marked a 150% jump in viewership from the year before and made it the first unscripted series to lead the annual rankings.

Background

Love Island USA has built a strong following since it moved to Peacock. The reality show drops singles into a villa in Fiji where they couple up, face challenges, and deal with twists like Casa Amor. Viewers vote through an app to decide who stays or goes home. Season 7 brought a fresh group of islanders and kept the drama high with new couples challenges and surprise guests.

The season kicked off on June 3, 2025, hosted by Ariana Madix. It ran for six weeks, ending with a finale that ranked as the number one streaming original in the U.S. for that week. From the start, it held the top spot as the leading streaming reality show for six straight weeks. Peacock called it their most-watched original season ever.

This success came after earlier seasons gained steam. The show had aired on other networks like Bravo and USA before settling on Peacock. But season 7 stood out with its huge numbers. Nearly half of its viewers, 49%, were new to the series. That pull shows how it hooked fresh fans while keeping loyal ones.

Mobile watching played a big role too. Almost 30% of views happened on phones, making it Peacock's biggest mobile audience for an entertainment series. Social media buzz added fuel. The season got 2.2 billion impressions across Instagram, Facebook, X, and YouTube. It topped talks for entertainment shows on TV for six weeks. On TikTok, it hit over 1.7 billion video views and impressions, up 127% from season 6.

Key Details

The season featured constant ups and downs for the islanders. Early on, groups like Coco, JD, Vanna, and Zac chose who to dump. Later, America voted to send home pairs like Clarke and Taylor or Ace and Chelley. Bombshells entered and coupled up based on viewer picks, leaving some single and at risk.

Coupling and Dumping Twists

Viewers had a lot of say. In one round, America picked matches for new arrivals like Jalen with Olandria, Pepe with Hannah, and Iris with Jeremiah. That left Taylor, Charlie, and Huda vulnerable. The islanders then voted Charlie out. Another time, top-voted safe islanders picked who to save, dumping Andreina, Austin, Gracyn, Jaden, and TJ.

The finale came down to America's choice for winners. Amaya and Bryan took the prize with the most votes. Chris and Huda came in third. Earlier eliminations included Iris and Pepe with the fewest votes.

Peacock released first-party data showing the 18.4 billion minutes. Nielsen data backed it up for key weeks, like the finale week of July 7 to 13. The show stayed strong through the end, with the final week pulling the number one rank.

"Love Island USA season 7 stands as Peacock’s most-watched original season of all time." – Peacock statement

Following the season, Peacock launched Love Island: Beyond the Villa. This docuseries tracks season 6 islanders in Los Angeles as they handle life after the villa, including jobs, friendships, and fame. New episodes drop Thursdays, and it has already hit 77 million social impressions since July 13, 2025.

What This Means

This win puts unscripted shows front and center in streaming. Love Island USA beat out scripted series for the top spot, a first in the yearly report. The 150% growth signals strong demand for reality formats that mix romance, drama, and viewer control.

Peacock benefits big from the hit. It drew record mobile views and new watchers, boosting the platform's pull in entertainment. Social media numbers show how the show lives beyond the screen, driving talks and shares that keep it alive.

For the genre, it sets a bar. Other reality shows on networks like Bravo pull smaller live audiences, around 83,000 to 99,000 viewers in recent measures. Streaming originals like this one reach millions through on-demand views. The full season stays available on Peacock, letting fans catch up or rewatch.

Producers like David George and Adam Sher oversaw the season with teams from ITV America and Motion Entertainment. The format's success in the U.S. mirrors the UK original but adapts with American twists and voting. As streaming fights for eyes, hits like this one show reality can dominate without big scripts or stars.

The numbers point to more seasons ahead. With spin-offs gaining steam and social reach exploding, Love Island USA shapes how platforms chase viewers. It proves short, intense runs with daily engagement can outpace traditional TV schedules. Networks and streamers will watch this closely as they plan 2026 lineups.