White House Launches TrumpRx Site for Drug Discounts

President Donald Trump unveiled TrumpRx.gov on Thursday evening at the White House. The new website lets Americans buy prescription drugs at lower prices through deals the administration made with drug companies. Trump said the site will help people who pay too much for medicine compared to other countries. He spoke alongside Dr. Mehmet Oz, who runs the Centers for Medicare and Medicaid Services, and Joe Gebbia, who helps with government design and co-founded Airbnb.

Background

Americans often pay more for prescription drugs than people in other nations. Trump has pushed to change that since taking office. In September 2025, he announced plans for TrumpRx after Pfizer agreed to cut prices for Medicaid patients. The idea came from his 'most favored nation' policy, which aims to match U.S. prices to the lowest rates drug companies charge abroad.

The administration kept working on deals. In November, Eli Lilly and Novo Nordisk agreed to lower prices on weight-loss drugs like those for diabetes and obesity. By early 2026, 16 of the 17 biggest drug companies signed on. They got breaks from U.S. tariffs in return for cutting prices on Medicaid and offering the same discounts to people paying cash through TrumpRx.

This fits into Trump's larger health care push. Last month, he released his 'Great Healthcare Plan.' It calls for Congress to make the most favored nation rules permanent. The plan also suggests giving money directly to people for insurance and making prices clearer. Polls show health costs worry most Americans more than gas or food. A recent survey found two-thirds fear they can't afford care for their families.

Drug prices stayed high after COVID inflation. Enhanced Affordable Care Act credits expired, raising premiums for millions. House Republicans proposed 'Trump Health Freedom Accounts' to replace some subsidies with state options.

Key Details

TrumpRx.gov does not sell drugs itself. It acts as a portal. Users enter their location and drug needs. The site shows discounted prices from companies like Pfizer, AstraZeneca, Eli Lilly, Novo Nordisk, Amgen, Bristol Myers Squibb, Merck, and others. It lists savings, like percentages off list prices.

How It Works

People pay cash, no insurance needed. This helps those without coverage or with high deductibles. Purchases won't count toward insurance deductibles, officials said. For common drugs, users get a coupon to print or save on their phone. They take it to a pharmacy for the discount.

Specialty drugs go through mail-order. The site links to pharma websites or partners. GoodRx helps run the discounts. It matches prices and handles coupons at counters. At launch, 40 branded drugs were available from the first five companies: AstraZeneca, Eli Lilly, EMD Serono, Novo Nordisk, and Pfizer.

Prices dropped on inhalers, HIV treatments, diabetes meds, weight-loss drugs, and IVF fertility drugs. Weight-loss drugs now cost $149 to $350 a month on average. More drugs will join soon. Dr. Oz said the site gives transparency. Users see local prices and buy from the cheapest seller.

"We don't sell the drugs. This is a government website. We are allowing everybody transparency into what these drugs cost." – Dr. Mehmet Oz

White House press secretary Karoline Leavitt called it a modern site for low-cost drugs. Trump said Americans subsidized the world by hundreds of billions yearly.

"Americans have long been paying the highest drug prices anywhere in the world, while other countries often paid pennies on the dollar for the exact same drugs." – President Donald Trump

What This Means

The site could save money for millions facing high drug bills. Cash payers get direct access to negotiated prices. It bypasses insurance hurdles for some meds. Uninsured or underinsured folks stand to gain most. Those with coverage might still use it if cash price beats copays.

Questions remain. It's unclear how these prices stack up against existing coupons from GoodRx or pharma sites. Not all drugs launched day one. The last big company plans to join. Legal hurdles like anti-kickback rules got cleared with new HHS guidance.

Trump called it transformative. He ties it to midterm wins on health costs. If more companies add drugs and prices hold low, it could shift how people buy medicine. Pharmacies must accept coupons. Mail-order expands reach. Over time, it might pressure wider price drops.

Broader effects touch trade and health policy. Tariff deals link drugs to global talks. Congress may vote on making most favored nation law. With polls showing care costs as top worry, TrumpRx tests if direct action eases burdens. Families track savings as premiums rise elsewhere.